by Christian Garceau March 23, 2017

A little less than a year ago I was having lunch on a Sparks Street patio with my mother, Marie. I remember the moment so vividly because it was one of those early Spring days where the mercury shoots up unexpectedly and you soak up the sun despite some snow still melting in a shaded corner. Amid a light-hearted chat, pints and pinot, we started talking about my career, what I’ve experienced in the past and where I want to be. My Shopify days behind me, everything ahead felt like one big, blank canvas.

It was the simplicity of my mother’s question that startled me and that I remember to this day. “Well, what do you want to do?”

“What do you want to do?” I’ve been asked this countless times by my boyfriend David or by friends when making plans on a Friday night. But this was different. This was my career we were talking about. It was such a big question, such a big opportunity, something I never thought I’d ever be able to answer with full intent of accomplishing it.

The answer was neither grandiose, poetic, nor all that great. I said “I want to throw parties!”

We laughed, but a realization had hit me. Throughout my career, my greatest moments of joy had been making clients delighted. My heart always beat faster and my spirits lifted when I gave someone a truly memorable experience, whether their experience was buying a Hermes tie at Holt Renfrew, checking in to the perfect hotel for an AGM I booked while coordinating events at BioTalent Canada, or their excitement in launching their new Shopify-partnered website at a New York Fashion week event. I’ll never forget having dinner at Koi in the Bryant Park hotel in NYC, laptops out, eating spicy tuna while going over the final details of a website launch planned for the next day at Soho House.

That’s what I wanted to do. Not repeat past successes, but move forward with one solid objective: creating in-person, memorable and exciting experiences. The path forward had become clear. I was going to become an event planner!

Nearly one year later, I’m a certified International Event and Wedding Planner, a member of the Canadian Society of Professional Event Planners, and today, finally, at last, I share with you my company: A Social Affair Event Management Inc.

There are so many people to thank without whom none of this would be possible, but I’ll try  to keep it short (too late?) Thank you Jenna Lawrence, Mary Wilkinson, Rick Watson, Bold Commerce, my boyfriend David, and my family and closest friends and confidants who endured endless emails, text messages and other shenanigans as I pulled this all together. Oh, and most importantly, thank you to my mother, Marie, for that pint on a Sparks Street patio :)





Christian Garceau
Christian Garceau

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